The Woof Agency founders, Jane Peh & Tay Sijun, joined host Graham Brown in the ATP studio to give an insight into their unique Pet Influencer Marketing agency and the dynamics surrounding this growing market around pets.
Over the 40 mins, the founders discuss the problem they are trying to solve and how their agency plays a role in finding solutions for SMEs looking to launch marketing campaigns using pets as influencers. Jane & Tay explain how they differentiate themselves from the bigger agencies sharing anecdotes about some of their campaigns and pet animals featured. The Woof Agency, is currently actively raising funds to build and expand their platform. Listen to the entire show to know more about them.